Understand revenue attribution
Attribution connects a purchase to the marketing visit or journey that helped create it.
First touch
First-touch attribution credits the source that originally introduced a visitor to your website. Use it to understand discovery and audience growth.
Last touch
Last-touch attribution credits the final known source before conversion. Use it to understand which channels help close a purchase.
Read the result
Compare visitor count, customers, conversion rate, revenue, and revenue per visitor. A smaller source can still be valuable when it brings customers with higher purchase value.