Choose a privacy mode
Select the tracking mode that fits your measurement needs and privacy requirements.
Standard tracking
Standard tracking recognizes returning visitors for longer journeys and more complete attribution. Review the consent requirements that apply to your website and visitors.
Cookieless tracking
Cookieless mode avoids persistent browser cookies. It is useful when minimizing persistent identifiers is more important than connecting long journeys across multiple days.
Configure exclusions
Use Website settings → Exclusions to omit internal IP addresses, administrative paths, hostnames, or countries from analytics.